Tuesday, May 20, 2008

Eating Instructions

I was in a wedding this past weekend in Ohio. This post is not about the wedding. It's about the pretzels I received on my flight back yesterday. I wasn't hungry at the time, so I stuck the pretzels in my purse.

As I was sitting at my desk today at work, I remembered the pretzels and pulled them out. As I was opening the package, this is what I read:

HOW TO EAT
GOURMET
PRETZELS
ON A LOW-FARE AIRLINE.
(SEE BACK FOR COMPLETE DETAILS)

EATING INSTRUCTIONS:
  1. Think about our wonderful low fairs at airtran.com as you open packet.
  2. Place a pretzel in mouth. With each crunch, be reminded of our low fares.
  3. As you swallow, remember again just how low the fares are.
  4. Repeat until pretzel packet is empty.
  5. Keep empty packet to remind yourself to book at airtran.com for our lowest fares and no booking fees.

Wow. I think their attempt at being quirky and funny to keep customers loyal fell a little short, but I give 'em props. And if their pretzel packages and low fares don't keep customers coming back, maybe the pretzels themselves will. They were pretty tasty.

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