As I was sitting at my desk today at work, I remembered the pretzels and pulled them out. As I was opening the package, this is what I read:
HOW TO EAT
GOURMET
PRETZELS
ON A LOW-FARE AIRLINE.
(SEE BACK FOR COMPLETE DETAILS)
GOURMET
PRETZELS
ON A LOW-FARE AIRLINE.
(SEE BACK FOR COMPLETE DETAILS)
EATING INSTRUCTIONS:
Wow. I think their attempt at being quirky and funny to keep customers loyal fell a little short, but I give 'em props. And if their pretzel packages and low fares don't keep customers coming back, maybe the pretzels themselves will. They were pretty tasty.
- Think about our wonderful low fairs at airtran.com as you open packet.
- Place a pretzel in mouth. With each crunch, be reminded of our low fares.
- As you swallow, remember again just how low the fares are.
- Repeat until pretzel packet is empty.
- Keep empty packet to remind yourself to book at airtran.com for our lowest fares and no booking fees.
Wow. I think their attempt at being quirky and funny to keep customers loyal fell a little short, but I give 'em props. And if their pretzel packages and low fares don't keep customers coming back, maybe the pretzels themselves will. They were pretty tasty.
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